Explain to the marketing management team of a local sneaker brand how the five characteristics of culture can impact them. Provide examples relevant to the South African cultural context in your answer.

Critically discuss how different subcultures associated with sustainable consumption can influence the purchasing behaviour of the 18-35 cohort

Why has anti-consumption become more prominent in recent years ?

Discuss Hofstede's framework to classify culture. Provide examples how cultural dimensions influence marketing strategy and consumer behavior. Critically reflect the debate if Hofstede is a suitable way to analyze cultural differences.