Explain the work of database management system in Mass Communication sector.
Explain the work of
Communications and mass media databases provide databases in communication and mass media research. They include popular patterns and the index of mass media papers.
A media database was required in the Mass Communications industries. This is a centralized directory where the contact information of key people (for example journalists and influencers) is stored.
This enables the mass communications experts and specialists to identify and access the right people in search of media coverage.
The media base is set up in which it would be easy to search for a reporter by providing the following keywords. We are able to search for a reporter based on the quality of the written text. The environment in which the reporter resides, the media form he uses such as radio or television, etc.
One of the main roles of the media base is that through their published articles and publications, we can get the right information about the right person for media coverage to get to know and discover new influencers. In that way, our success can be improved in the field of mass media.
Step by step
Solved in 2 steps
