Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved.

Instead of using survey information, Martha decides she would rather use __________ to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective. Multiple Choice ____ indirect data purchases ____ external data ____ buying inquiries ____ rebuy model statistics ____ data dmining

In what ways can service branding contribute to differentiation in a crowded market?

Op2. Finally, describe briefly Amazon Prime Video's streaming organization's strategy using Porter's Three Generic Strategies.