Explain the role of marketing research. 2. What are the uses and characteristics of marketing research?
Explain the role of marketing research. 2. What are the uses and characteristics of marketing research?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.3: Primary Research Methods
Problem 1LO
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2. What are the uses and characteristics of marketing research?
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