Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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1. Select a public company of interest. Using the company's 2018 annual
report, create three strategic financial objectives for 2019. For each
objective, specify a strategic goal or target. The goals should be
consistent with the company's 2018 financial performance.
2. Netflix’s strategy of moving to online video downloads has been
widely discussed in a number of articles that can be found online.
What are the basic objectives of Netflix’s strategy now? What are
some of the major assumptions underlying the strategy? Given what
you know about discovery -driven planning, do these assumptions
seem reasonable?
3. Explain the role of automated decision systems in business
applications?
4. How does knowledge management support decision making? Identify
products or systems on the Web that help organizations accomplish
knowledge management.
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