FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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Explain the idea of mental accounting.
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Mental accounting refers to the way we emotionally account for ups and downs of our lives.
Mental accounting refers to the interest rate we use when we calculate the present value of future mental assets.
Mental accounting is the way people keep track of their mental assets and liabilities.
Mental accounting is the notion of putting dollars in different mental categories where they take different values.
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