Explain the following business marketing segments: producers resellers institutional buyers government buyers

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
Problem 1LO
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Explain the following business marketing segments:

  1. producers
  2. resellers
  3. institutional buyers
  4. government buyers
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