Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the concept of digital transformation in business and IT. How can organizations successfully undergo digital transformation to stay competitive in the digital age?
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- Explain how a company or organization can implement digital business transformation?arrow_forwardLearning the fundamentals of computing is a prerequisite for working with any kind of technology. Not only computers, but all technological mediums fall under this category. Can businesses, universities, and the public as a whole benefit more than they lose by embracing cutting-edge innovation?arrow_forwardToday, would you be willing to utilise the internet to bring in a new age of innovation?arrow_forward
- What role do the Internet, intranets, and extranets play in today's company operations and activities?arrow_forwardConsider the possible applications and benefits of technology in your own life, as well as its impact on your interactions with others and the environment.arrow_forwardLearning the fundamentals of computing is a prerequisite for working with any kind of technology. Not only computers, but all technological mediums fall under this category.Can businesses, universities, and the public as a whole benefit more than they lose by embracing cutting-edge innovation?arrow_forward
- Organizations confront several challenges while moving to the cloud. Which hurdles matter most? What are the dangers and benefits?arrow_forwardHow can organizations effectively integrate technology and digital transformation initiatives into their strategic plans to enhance operational efficiency, customer experience, and competitive advantage?arrow_forwardThe impact of information technology on our lives and culture Can the pros and cons be rationalized?arrow_forward
- How do intranets, extranets, and the internet enable current business processes?arrow_forwardIf necessary, provide evidence that humans and information systems are the driving forces behind technological progress.arrow_forwardDescribe your biggest challenge in adopting new technologies based on your experience.arrow_forward
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