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Explain the concept of a marketing plan and outline the key components typically included in one.
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- Describe the process of developing a marketing plan, including the key components and steps involved.What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan?Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performance