Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Explain the advantages of using Quality Function Deployment (QFD) in developing a new product in Martha Tilaar’s case. List the attributes to meet the customer needs.
- Apply the simple Quality Function Deployment (QFD) for your new cosmetic product to distinct product from Martha Tilaar and L’Oréal.
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