Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
  1. Explain the advantages of using Quality Function Deployment (QFD) in developing a new product in Martha Tilaar’s case. List the attributes to meet the customer needs.
  2. Apply the simple Quality Function Deployment (QFD) for your new cosmetic product to distinct product from Martha Tilaar and L’Oréal.
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