Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Explain the 5 mode of entry and the international strategy
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Introduction
International business means trading goods and services in other countries. In this, business activities take place across international borders. The business firm by directly investing in another country starts promoting and selling its products or services in that country. It is a method to expand business operations across the border.
Business organizations carry out their business operations in other country is because of the following reasons:
- To increase its market share
- To expand business operations.
- To diversify the business
- To have a competitive edge
- To have a cost advantage
- Demand and growth in another country/nation
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