Explain how the information management strategy relates to the organization strategy, information system strategy, and IT strategy of an organization.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Explain how the information management strategy relates to the organization strategy, information system strategy, and IT strategy of an organization.

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Step 1

In the past several years, an IT strategy has to turn out to be an essential feature of administrative guidance. Its growing importance reflects the rise of technology as a critical component of business success.

Step 2

Strategic Management Information System is an implementation of data processing in the general functioning of a business activity. The strategy prepares a plan for continuous business improvement. Not every organization will need an executive in charge of information strategy. However, in order to become a successful digital business, they need a strategy to reduce losses and increase the value of critical data. They need leadership and tools to ensure that the company follows a strategy to maximize benefits.

Information system strategies are used to speed up the response time of environmental changes and to help the organization achieve a competitive advantage over its competitors. They were developed in response to a corporate business venture that aims to give the organization a competitive edge.

IT strategy helps to create value for the investor. In addition, it also helps to maximize returns from IT investments. It points out the specific strategies they are implementing and shows how they fit in with the major business goals for the coming year.

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