Explain how multichannel marketing systems work and how retailers, distributors and retailers support the producer

Explain briefly the common channels of distribution for the consumer goods .

Explain the characteristics of merchant wholesalers.

Explain any four economic factors affecting “Distribution Process”

Marketing management involves communicating with customers through various promotion mixes. The elements of the promotion mix are advertising, sales promotion, public relations, personal selling, direct marketing. -Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?

Explain how sellers are selected.

Explain the difference between a customer and a consumer?

How do wholesalers add value to the distribution process for manufacturers and retailers?

Explain the various marketing decisions retailers must consider in designing strategies to attract and hold customers.