Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Explain how brand of a commonly purchased consumers packaged good, such as toilet tissue, could be skim-priced?
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- The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?arrow_forwardWhy customers orientation is important to seller ?arrow_forwardStrength of a brand's position in the market is based on its domain, heritage, values, assets, personality and reflection. Apply the components of brand's position in the marketplace to any product/service of your choice.arrow_forward
- Thinking about a product I might buy or create to sell in my store . I need to describe this product and have an estimation how many of I can reasonably sell in my first year of bussnessarrow_forwardwhat is Conceptual Definition Repeat Purchase for food customers ?arrow_forwardExplain the market segmentation for business market of a product and it's requirement?arrow_forward
- In your textbook on page 387, the authors engage in a brief discussion on why consumers may choose to pay $300 for a pair of Tiffany pearls which come in a fancy blue box versus another nameless pair which can be purchased from Pearl World for $43 and on Amazon for $19. 1. Share with your colleagues an experience you had when faced with the decision of choosing between a name brand and generic item. 2. In your general shopping experiences or given your general purchasing behavior, does name brand recognition matter to you? Why or why not.arrow_forwardHow does the dual nature of the physician's role as both advisor and provider support the demand inducement hypothesis?arrow_forwardTarget Mainstays Stackable Bin (Target Retailer Brand) Private Label What is the evaluation of the private brand quality compared to national brands? Below are a number of changes in private label branding that have occurred. Discuss each of these changes in relation to the private brand picked. (Target Mainstays Stackable Bin) Improved quality Perceived as a value purchase Higher loyalty towards retail outlets and lower loyalty towards specific brands Used to differentiate retail outlets Increased advertising of private brands Increased quality of in-store displays and packaging of private brandsarrow_forward
- Discuss the role of after-sales service and support in enhancing consumer satisfaction and loyalty.arrow_forwardThink a potential product you might buy or create to sell in your store . Describe this product and estimate how many do you think you can reasonably sell in your first year in bussnessarrow_forwardWhat is the core product, augmented product and total product sold at a University? How does this differ from other institutions?arrow_forward
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