Examine the process carefully. Look at customer/provider interactions. Which steps create value forthe customer? Which steps can be eliminated?Construct a new blueprint showing how the overallprocess can be improved.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Examine the process carefully. Look at customer/
provider interactions. Which steps create value for
the customer? Which steps can be eliminated?
Construct a new blueprint showing how the overall
process can be improved.

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