Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time horizon of a customer who purchases a new vehicle. The average vehicle sells for $25,658 and has a margin of 7%. Based on historical averages, 88% of people buying a new vehicle at Eastern will return for service 7 times over the next 5 years. Though it varies considerably, Eastern generates approximately $98 in margin on each service visit after accounting for parts and direct labor costs. Not including service, what is the average dollar margin for each new vehicle sold?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time
horizon of a customer who purchases a new vehicle. The average vehicle sells for $25,658
and has a margin of 7%. Based on historical averages, 88% of people buying a new vehicle
at Eastern will return for service 7 times over the next 5 years. Though it varies
considerably, Eastern generates approximately $98 in margin on each service visit after
accounting for parts and direct labor costs.
Not including service, what is the average dollar margin for each new vehicle
sold?
Transcribed Image Text:Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time horizon of a customer who purchases a new vehicle. The average vehicle sells for $25,658 and has a margin of 7%. Based on historical averages, 88% of people buying a new vehicle at Eastern will return for service 7 times over the next 5 years. Though it varies considerably, Eastern generates approximately $98 in margin on each service visit after accounting for parts and direct labor costs. Not including service, what is the average dollar margin for each new vehicle sold?
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