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Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter2: Information Systems In Organizations
Section: Chapter Questions
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Advertising campaign objectives are derived
from the overall objectives of the marketing
program and are designed to achieve specific
goals. For that purpose, there are three types
of advertising campaigns: informative
advertising, persuasive advertising and
reminder advertising. Explain and provide
example for each.
Transcribed Image Text:Advertising campaign objectives are derived from the overall objectives of the marketing program and are designed to achieve specific goals. For that purpose, there are three types of advertising campaigns: informative advertising, persuasive advertising and reminder advertising. Explain and provide example for each.
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