DuPont identity. For the firms in the popup window, E, find the return on equity using the three components of the DuPont identity: operating efficiency, as measured by the profit margin (net income/sales); asset management efficiency, as measured by asset turnover (sales/total assets); and financial leverage, as measured by the equity multiplier (total assets/total equity). Data Table Click on the following Icon a in order to past this table's content into a spreadsheet. Financial Information ($ in millions, 2013) Company Sales Net Income Total Assets Liabilities $6,684 $77,459 Pepsico Coca-Cola $6,383 $53,166 $46,734 $8,463 $89,909 $36,672 $56,863 McDonald's $28,078 $5,853 $20,673

Market efficiency refers to the market's ability to provide investors with all available information about investment options for buying and selling securities. Market efficiency reflects the true value of securities without undervaluing or overvaluing t…