Dunkin Donuts serves dried pork and seaweed doughnut in China because it is common ingredient there, while it sells mango doughnuts in Thailand. From this example we can conclude that: * Dunkin Donuts is narrow focused Dunkin Donuts adapts its products to the local markets Dunkin Donuts is reaching niches in Thailand and China Dunkin Donuts is globally diversified Greenfield investment: * Is sometimes dictated by political and environmental factors Requires a major commitment of managerial time and energy All options JO Can be expensive

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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touch l aJ
0 66% DI 8:04
Dunkin Donuts serves dried
pork and seaweed doughnut
in China because it is common
ingredient there, while it sells
mango doughnuts in Thailand.
From this example we can
conclude that: *
Dunkin Donuts is narrow focused
Dunkin Donuts adapts its products
to the local markets
Dunkin Donuts is reaching niches
Thailand and China
Dunkin Donuts is globally
diversified
Greenfield investment:
Is sometimes dictated by political
and environmental factors
Requires a major commitment of
managerial time and energy
All options
Can be expensive
Transcribed Image Text:touch l aJ 0 66% DI 8:04 Dunkin Donuts serves dried pork and seaweed doughnut in China because it is common ingredient there, while it sells mango doughnuts in Thailand. From this example we can conclude that: * Dunkin Donuts is narrow focused Dunkin Donuts adapts its products to the local markets Dunkin Donuts is reaching niches Thailand and China Dunkin Donuts is globally diversified Greenfield investment: Is sometimes dictated by political and environmental factors Requires a major commitment of managerial time and energy All options Can be expensive
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