Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? A. Họ: 1 SR2 O B. Ho: 1 2 2 H: <2 H: >72 OC. Ho: 1 #82 OD. Ho: 1 =2 H: z + 2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. - X ZSTAT = 1.38 (Type an integer or a decimal. Round to two decimal places as needed.) Ad effectiveness Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value =O Viewing Audience VOD D4 + General TV Yes No (Type an integer or a decimal, Round to three decimal places as needed.) 404 153 193 91

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