Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? A. Họ: 1 SR2 O B. Ho: 1 2 2 H: <2 H: >72 OC. Ho: 1 #82 OD. Ho: 1 =2 H: z + 2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. - X ZSTAT = 1.38 (Type an integer or a decimal. Round to two decimal places as needed.) Ad effectiveness Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value =O Viewing Audience VOD D4 + General TV Yes No (Type an integer or a decimal, Round to three decimal places as needed.) 404 153 193 91
Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? A. Họ: 1 SR2 O B. Ho: 1 2 2 H: <2 H: >72 OC. Ho: 1 #82 OD. Ho: 1 =2 H: z + 2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. - X ZSTAT = 1.38 (Type an integer or a decimal. Round to two decimal places as needed.) Ad effectiveness Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value =O Viewing Audience VOD D4 + General TV Yes No (Type an integer or a decimal, Round to three decimal places as needed.) 404 153 193 91
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
Related questions
Question
p value please
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Recommended textbooks for you
MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc
Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning
Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning
MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc
Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning
Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning
Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON
The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman
Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman