I think the smartest thing BTS do is combine all their group members into one account. For many singer teams, each member has their own social media account. Fans tend to pay more attention to the one member they faver. In such cases, the more popular member(s) seems more valuable than others in the team that they fly solo eventually. The korean pop-group EXO was broken down because individuals felt more valuable if they worked along, the members left the group one by one. So, being able to contribute as a group definitely reduced some conflicts among members. Using social media in general in this line of work can bring the fans and celebrities closer. With constant updating their status, the celebrities feel more like a friend or someone fans know in their life. The distances between them seem closer. With better relationships fans will be more likely to stick with the celebrities during hardships and more loyal.
If the ‘product’ of the company mainly relies on their people, using social media to communicate with their customers by posting their daily life can be a helpful way to maintain customer relationships. If not, like McDonald, working with BTS and using their networking of social media fans to boost their quarter selas is also a smart way to go. Using social media to promote is not new today, I think the key is how to distinguish promotion on social media with other channels. If a company just copies what they have advertised on a TV commercial into an instagram account, it won’t generate much of a hit. Instead, a random street interview of their product might be more eye-catch. I think the way companies use social media like Twitter, Instagram, etc. should be less formal, providing extra information about the brand’s product or values when it seems ‘inappropriate’ in other channels.
Do you agree or disagree? Explain why and give some specific samples and cases to support your ideas.
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
