Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Discussion Topic: Drivers of Global Business
One of the challenges facing global business leaders is determining which international markets have a sufficiently acceptable environment in which to operate.
consider the case of Sintal Group, a Belgian candy company headquartered in Brussels. It is a growing candy company with four manufacturing plants, 870 employees, and 2020 sales of $490 million. Senior management has been considering possible international expansion, evaluating many potential locations, including Bulgaria's particularly promising market. After performing some research about the different factors under consideration, describe in detail four factors that Sintal's senior management would want to learn about Bulgaria's business environment before reaching an expansion decision.
To support your assertions, utilize at least one academically credible research source in your response, both citing it in-text and listing it as a reference at the end of your post.
A minimum of 100 words are required.
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