Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
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  1. Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.
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