Discuss the process used to overcome objections. This upcoming Tuesday will be the 3rd meeting the sales team from La Carva Luxury Bathtubs will be having with a prospect regarding bathtubs she would like to purchase. The sales team conducted a presentation five months ago to a group of prospects, which this prospect attended. While the prospect expresses great interest in the product, at the previous meetings she seems to have additional concerns regarding the bathtubs and was not able to come to a decision to make a purchase. This issue is becoming overwhelming, and the sales team intends to address this matter once and for all. Based on the listening technique in the LAER MODEL, how will this effectively address the prospect's objections? Explain. Please be mindful to use relevant personal selling and marketing concepts to support the claim.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Discuss the process used to overcome objections. This upcoming Tuesday will be the 3rd meeting the sales team from La Carva Luxury Bathtubs will be having with a prospect regarding bathtubs she would like to purchase. The sales team conducted a presentation five months ago to a group of prospects, which this prospect attended. While the prospect expresses great interest in the product, at the previous meetings she seems to have additional concerns regarding the bathtubs and was not able to come to a decision to make a purchase. This issue is becoming overwhelming, and the sales team intends to address this matter once and for all. Based on the listening technique in the LAER MODEL, how will this effectively address the prospect's objections? Explain. Please be mindful to use relevant personal selling and marketing concepts to support the claim.

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