Discuss how companies differentiate and position their products for maximum competitive advantage.

What are the possible cultural, social and personal factors affecting Royal Enfield's success in the market place

Identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why?

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?