Differentiate between Experimental and Ex post facto and Explain where each type may be a preferred option and include relevant examples in each case

There are factors that determine which areas of market research should beprioritised in purchasing and supply.

When taking the decision to conduct market research all of the factors below should be considered except: Management attitude towards research All options are true Resources available to conduct research Resources available to implement the research findings

How important is Marketing Research for a firm ? Elaborate