Different types of products and services generate various value bundles for a customer.  The winter jacket that your consumer is I need of, is seen as a durable product.  Apply the matrix of values and consumer roles for the jacket to their situation.

‘The 3D configurator zone in the facility enables the customers to customize and designtheir favorite Kia cars.’ Based on this statement explain which type of targetingstrategies is initiated by Kia Motors. Justify your reason

Think about the following:Do you prefer Coke products or Pepsi Products?Food and wine pairing techniques  Answer the following question: Why do you think your preference is better? Explain which brand you would put in your hotel and why? Perhaps you would put the alternative to your favorite. Then explain why such a decision could have in impact on your business. Which type of wine would you recommend with the following and why? Chicken Picatta Apple-glazed Roast Pork Tenderloin Beef Wellington

Physical brands are usually packaged and labelled and packaging has long been widely considered the forth P. Using any brand of choice, exploit potential value addition provided by packaging and labelling.

Identify the type of relationship between Customers and Products in Online shopping cart? Justofy?

What is a product mix? How is the product mix organized? What decision are made in the creation of this mix. Discuss all the asked questions with respect to brand Fair & Lovely Or Surf Excel. (Hint: Female students should attempt Fair & Lovely whereas Male students should attempt Surf Excel)