Describe the principal drivers of change that will take place in the health system over the next 10 years and identify the key challenges that you think need to most attention. Think about the factors i.e. political, social, regulatory, economic, technological, environmental, etc.)

What are the main stakeholders in the healthcare policy development process, at the government level (federal or state), a professional organization, or an interest group?

Summarize some key trends in the industry and what the implications are for the future of healthcare marketers?

Describe a plan to mitigate each risk (if it occurs) in healthcare

What is the EMT Model and why does it turn into the IMT Model later in the entrepreneurial process?

Describe some of the key features of the multi-payer and single payer health systems in the United Kingdom and Canada. What are the similarities and differences between them? How are they different than the multipayer US system?  Describe some methods or approaches that might be taken to control rising costs and improve the quality of care?

Assess the importance of Everett Rogers’ Diffusion of innovation model as a tool for understanding the product adoption tendencies of health care consumers. Provide at least two (2) specific examples of Everett Rogers’ Diffusion of innovation model being used in health care organization with which you are familiar.

what main things lead to better clinical and financial outcomes in healthcare?

Why is environmental scanning important? What's the point?

Describe the changes that have taken place in the distribution of health care personnel among various occupational categories. What changes do you anticipate in this distribution during the next decade? Why?