Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Describe the motivations behind five of these sites: Web development; Content Management Systems; Portals; Online Shopping
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- In the last several months, a great deal has been learned about website design and development.arrow_forwardWhat are the benefits and drawbacks of creating a marketing plan, before starting a digital project? Why it is important.arrow_forwardWhy the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?arrow_forward
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