Describe the concept of keyword bidding in search engine advertising and its role in ad placement and cost

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
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Describe the concept of keyword bidding in search engine advertising and its role in ad placement and cost.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing