Describe the characteristics of a market orientation.
Market orientation is a concept of marketing where the marketers give priority to the identification of the needs and desires of the customers and produce products that are able to satisfy those needs of the customers. The marketers using this approach take into consideration the opinions of their target customers as the most important component to carry out their research and development for the new products.
To get the information about the needs of the customers, companies conduct an in-depth market research which is focused on getting the insights about what are the demands in the market and what are the current trends that. This helps in anticipating the consumer needs and manufacturing goods that match with the requirements of the customers to satisfy them.
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