Describe how the process of segmentation works on the most fundamental level. What makes it distinct from the conventional method of paging? What exactly is meant by the term "compaction"?

Fundamentals Of Construction Estimating
4th Edition
ISBN:9781337399395
Author:Pratt, David J.
Publisher:Pratt, David J.
Chapter4: Measuring Site Work, Excavation, And Piling
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Describe how the process of segmentation works on the most fundamental level. What makes it distinct from the conventional method of paging? What exactly is meant by the term "compaction"?

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Step 1

Introduction-

Process of segmentation-

There are 5 steps in the segmentation process:
1) segment prospective customers
2) categorise things into groups
3) Create a grid of markets and products and calculate market sizes.
4) Choose your target markets.
5) engage in marketing activities to connect with target markets.

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