Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Introduction to service marketing
Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers…
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Define/briefly discuss the following service outputs, and give one example for each. 1. Bulk breaking 2. Spatial convenience 3. Waiting and delivery time 4. Assortment and variety 5. Customer service 6. Information provision
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