Define three continuous random variables that a marketing vice president should regularly examine.

Build a Marketing Analytics Toolkit with Cluster Analysis, Choice Models, Conjoint Models and Market Response Models

To understand the process for implementing different marketing strategies and measuring its performances: Develop an understanding of basic Google Analytics

identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."