Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Define marketing mix with the help of brand of your choice and explain marketing mix?
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- Think about a specific brand that you use and discuss the following: Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?arrow_forwardBenefits of a clothing brand having all sizes in their business to individual and societyarrow_forwardDescribe the situational factors that affect what consumers buy and when.arrow_forward
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