Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Define culture versus climate as related to Cigna Accredo Pharmacy and use these terms in discussing the questions below.
- Discuss each of the external and internal cultural forces and assess the extent to which each impacts your culture.
- Discuss each of the culture traps and assess the extent to which each impacts your culture.
- Which of these traps is holding back your change?
- Which one(s), if you fixed it, would bring the greatest benefit?
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