Define
Customer behavior serves as a fundamental part of strategic market planning. Companies need to analyze the behavior of their target customers and understand how to respond to their goals. They frame them through effective marketing that targets their motivation, cultural, economic, and social contexts.
A consumer is a person who creates a purposeful decision about a product or service for personal consumption and impacts their choice through advertising and marketing. Consumer behavior studies illustrate the various stages that a potential or current client experience before selecting a specific product available in the market. They help to cultivate and maintain customer loyalty and highlight where and how companies can intervene. Each customer is unique, and this feature is reflected in the consumer behavior, pattern, and purchasing process.
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