Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Data is as essential as oil today! Data becomes information, and knowledge may be derived from it if we know how to generate it.

Based on your recent reviews of the news media, where such terms as Big Data,  Data Mining, Business Intelligence, and Knowledge Discovery may be found, you may have noticed that information and knowledge drive change in business competitiveness, technological advancement, and innovation. Based on what you have learned about innovation and how it happens, explore the role that information and knowledge-driven technologies play in innovation. 

What among these forces specifically drives a given organization into innovation?

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