ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Daffy’s is a pet care company that recently increased the average
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Introduction
The concept used here is of price elasticity of demand.
Price elasticity of demand refers to percentage change in quantity demanded to percentage change in price.
When the price elasticity of demand is inelastic in nature then increasing price, results in increase in total revenue. But when price elasticity of demand is elastic in nature, then increasing price, results in decline in total revenue.
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