Corona Hotel has been in the lodging industry for 25 years and it has been successful financially. From a 3 star rating currently, it has now a 5-star rating. Hence, because of the pandemic, their income went down to 70%. During the start of the lockdown, the hotel accommodations weren’t allowed, but restaurants were allowed with a 50% capacity only. The general manager of the hotel resigned since you are the assistant general manager you were put in the position as the new GM. How will you implement ways on how to increase the hotel’s revenues?
Corona Hotel has been in the lodging industry for 25 years and it has been successful financially. From a 3 star rating currently, it has now a 5-star rating. Hence, because of the pandemic, their income went down to 70%. During the start of the lockdown, the hotel accommodations weren’t allowed, but restaurants were allowed with a 50% capacity only. The general manager of the hotel resigned since you are the assistant general manager you were put in the position as the new GM. How will you implement ways on how to increase the hotel’s revenues?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Corona Hotel has been in the lodging industry for 25 years and it has been successful financially. From a 3 star rating currently, it has now a 5-star rating. Hence, because of the pandemic, their income went down to 70%. During the start of the lockdown, the hotel accommodations weren’t allowed, but restaurants were allowed with a 50% capacity only. The general manager of the hotel resigned since you are the assistant general manager you were put in the position as the new GM. How will you implement ways on how to increase the hotel’s revenues?
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