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Continuing Case: PersonalTrainer,Inc.
Personal Trainer, Inc. owns and operates fitness centers in a dozen Midwestern cities. The centers
have done well, and the company is planning an international expansion by opening a new
“supercenter” in the Toronto area. Personal Trainer’s president, Cassia Umi, hired an IT
consultant, Susan Park, to help develop an
project, Susan will work closely with Gray Lewis, who will manage the new operation.
Background
At their initial meeting, Susan and Gray discussed some initial steps in planning an information
system for the new facility. The next morning, they worked together on a business profile, drew an
organization chart, discussed feasibility issues, and talked about various types of information
systems that would provide the best support for the supercenter’s operations. Their main objective
was to carry out a preliminary investigation of the new system and report their recommendations
to Personal Trainer’s top managers.
After the working session with Gray, Susan returned to her office and reviewed her notes. She
knew that Personal Trainer’s president, Cassia Umi, wanted the supercenter to become a model for
the company’s future growth, but she did not remember any mention of an overall strategic plan
for the company. Susan also wondered whether the firm had done a SWOT analysis or analyzed
the internal and external factors that might affect an information system for the supercenter.
Because the new operation would be so important to the company, Susan believed that
Personal Trainer should consider an enterprise resource planning strategy that could provide a
company-wide framework for information management. After she finished compiling her notes,
Susan listed several topics that might need more study and called Gray to arrange another meeting
the following day.
Tasks
1. Review the fact statements in Chapter 1, and perform Internet research to find out as much
as you can about fitness center operations. Using this background, conduct a SWOT analysis
with at least three entries in each area.
2. Does the proposed system present a strong business case? Why or why not?
3. What fact-finding techniques should Susan and Gray consider during the preliminary
investigation? Also, develop a list of questions they should include in an employee survey.
4. For each type of feasibility, suggest two questions that will help Susan reach a
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