Consider two beer producers, POTUS Pilsner and Supreme Court Stout. If they advertise, they can both sell more beer and increase their revenue. However, the cost of advertising more than offsets the increased revenue so that each producer ends up with a lower profit than if they do not advertise. On the other hand, if only one advertises, that producer increases its market share and also its profit. Construct a payoff matrix using the following hypothetical information: If neither producer advertises, each earns a profit of $35 million per year. If both advertise, each earns a profit of $20 million per year. If one advertises and the other does not, the producer who advertises earns a profit of $50 million and the producer who does not advertise earns a profit of $9 million. If POTUS Pilsner wants to maximize profit, will it advertise? Briefly explain. If Supreme Court Stout wants to maximize profit, will it advertise? Briefly explain. Is there a dominant strategy for each producer? Briefly explain.   2. Pizza Hut is adding pasta salad to their menu and is trying to decide what price to charge; after it makes its decision, Domino’s is going to decide whether to enter the pasta salad market as well. Use the decision tree to determine whether Pizza Hut should deter Domino's from entering the market for pasta salad. Which price should Pizza Hut charge? Assume that each firm must earn a 25% return on investment to break even. Explain Pizza Hut's decision process.   Suppose Wal-Mart and Target both advertise that they will match the lowest price offered by any competitor. What is the purpose of such a strategy? This offer seems to be very good for consumers at first, but is it? Explain your answer.

Consider two beer producers, POTUS Pilsner and Supreme Court Stout. If they advertise, they can both sell more beer and increase their revenue. However, the cost of advertising more than offsets the increased revenue so that each producer ends up with a lower profit than if they do not advertise. On the other hand, if only one advertises, that producer increases its market share and also its profit. Construct a payoff matrix using the following hypothetical information: If neither producer advertises, each earns a profit of $35 million per year. If both advertise, each earns a profit of $20 million per year. If one advertises and the other does not, the producer who advertises earns a profit of $50 million and the producer who does not advertise earns a profit of $9 million. If POTUS Pilsner wants to maximize profit, will it advertise? Briefly explain. If Supreme Court Stout wants to maximize profit, will it advertise? Briefly explain. Is there a dominant strategy for each producer? Briefly explain.   2. Pizza Hut is adding pasta salad to their menu and is trying to decide what price to charge; after it makes its decision, Domino’s is going to decide whether to enter the pasta salad market as well. Use the decision tree to determine whether Pizza Hut should deter Domino's from entering the market for pasta salad. Which price should Pizza Hut charge? Assume that each firm must earn a 25% return on investment to break even. Explain Pizza Hut's decision process.   Suppose Wal-Mart and Target both advertise that they will match the lowest price offered by any competitor. What is the purpose of such a strategy? This offer seems to be very good for consumers at first, but is it? Explain your answer.