Consider the following scenario and then answer the questions that follow. You own and run a coffee shop selling a wide range of speciality coffees, pastries and light meals. The shop is located at a busy shopping centre. There is a self-service take-away window and a sitdown full-service section. 1 - Suggest a suitable sales promotion as part of your marketing communication for the coffee shop 2 - Identify and discuss two types of operations process failures your coffee shop may encounter
Consider the following scenario and then answer the questions that follow. You own and run a coffee shop selling a wide range of speciality coffees, pastries and light meals. The shop is located at a busy shopping centre. There is a self-service take-away window and a sitdown full-service section. 1 - Suggest a suitable sales promotion as part of your marketing communication for the coffee shop 2 - Identify and discuss two types of operations process failures your coffee shop may encounter
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Question
Consider the following scenario and then answer the questions that follow.
You own and run a coffee shop selling a wide range of speciality coffees, pastries and light meals.
The shop is located at a busy shopping centre. There is a self-service take-away window and a sitdown full-service section.
1 - Suggest a suitable sales promotion as part of your marketing communication for the
coffee shop
2 - Identify and discuss two types of operations process failures your coffee shop may
encounter
3 -
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