Consider the following graph. 9. Where Do Advertising Dollars Go? Other 16% Print 32% Direct Mail 20% Radio TV 8% 24% D Click here for the Excel Data File (a) What kind of display is this? O Column chart O Line chart O Standard pie chart (b-1) Identify its strengths, using the tips and checklists shown in this chapter. O Labels on Y-axis O Use of gridlines O Source identified O Source (b-2) Identify its weaknesses, using the tips and checklists shown in this chapter. O Non-zero origin Distracting pictures O Dramatic title O Other

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Consider the following graph.
9.
Where Do Advertising Dollars Go?
Other
16%
Print
32%
Direct
Mail
20%
Radio
TV
8%
24%
B Click here for the Excel Data File
(a) What kind of display is this?
O Column chart
O Line chart
O Standard pie chart
(b-1) Identify its strengths, using the tips and checklists shown in this chapter.
Labels on Y-axis
O Use of gridlines
O Source identified
O Source
(b-2) Identify its weaknesses, using the tips and checklists shown in this chapter.
O Non-zero origin
O Distracting pictures
O Dramatic title
O Other
( Prev
9 of 19
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Transcribed Image Text:Consider the following graph. 9. Where Do Advertising Dollars Go? Other 16% Print 32% Direct Mail 20% Radio TV 8% 24% B Click here for the Excel Data File (a) What kind of display is this? O Column chart O Line chart O Standard pie chart (b-1) Identify its strengths, using the tips and checklists shown in this chapter. Labels on Y-axis O Use of gridlines O Source identified O Source (b-2) Identify its weaknesses, using the tips and checklists shown in this chapter. O Non-zero origin O Distracting pictures O Dramatic title O Other ( Prev 9 of 19 Next >
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