Consider the following graph. 9. Where Do Advertising Dollars Go? Other 16% Print 32% Direct Mail 20% Radio TV 8% 24% D Click here for the Excel Data File (a) What kind of display is this? O Column chart O Line chart O Standard pie chart (b-1) Identify its strengths, using the tips and checklists shown in this chapter. O Labels on Y-axis O Use of gridlines O Source identified O Source (b-2) Identify its weaknesses, using the tips and checklists shown in this chapter. O Non-zero origin Distracting pictures O Dramatic title O Other
Consider the following graph. 9. Where Do Advertising Dollars Go? Other 16% Print 32% Direct Mail 20% Radio TV 8% 24% D Click here for the Excel Data File (a) What kind of display is this? O Column chart O Line chart O Standard pie chart (b-1) Identify its strengths, using the tips and checklists shown in this chapter. O Labels on Y-axis O Use of gridlines O Source identified O Source (b-2) Identify its weaknesses, using the tips and checklists shown in this chapter. O Non-zero origin Distracting pictures O Dramatic title O Other
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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