Conduct a desk research (using secondary sources) on ISO organization: Your research should address the following points: Definition and Importance. Classifications and standards. How does ISO regulations affect the transport industry?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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  1. Conduct a desk research (using secondary sources) on ISO organization: Your research should address the following points:
  • Definition and Importance.
  • Classifications and standards.
  • How does ISO regulations affect the transport industry?
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