ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Question
Company X is going to buy a total of 4 ads. They are going to advertise in the newspaper or on the radio. The more ads they buy the more customers they have based on the following schedule.
Number of Ads |
Total new customers from newspaper ads |
Total new customers from radio ads |
0 |
0 |
0 |
1 |
100 |
200 |
2 |
180 |
320 |
3 |
220 |
390 |
4 |
240 |
400 |
In this case, the best strategy is to buy newspaper ads and radio ads. Enter whole numbers.
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