MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN: 9781119256830
Author: Amos Gilat
Publisher: John Wiley & Sons Inc
Bartleby Related Questions Icon

Related questions

Question

Company A has recently conducted aggressive advertising campaigns to maintain and possible increase its share of the market for fabric softener.

Its main competitor, company B, has 39%of the market, and a few other competitors account for the remaining 19%.

To determine whether the market shares changed after the advertising campaign, the marketing manager for company A solicited the preferences of a random sample 220 customers of fabric softener.

Of the 220 customers, 99 indicated a preference for company A's product, 80 preferred company B's product, and the remaining 41 preferred the products of one of the other competitors.

Can the analyst infer at 4% significance level that customer preferences have changed from their levels before the advertising campaigns were launched?

 

1 Company P
2
A
3 B
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Other
42%
39%
19%
100%
Observed (Actual) count Expected Count
92.4
85.8
41.8
220
P-Value=
99
80
41
220
0.644418394
1
1
E
G
H
+
expand button
Transcribed Image Text:1 Company P 2 A 3 B 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Other 42% 39% 19% 100% Observed (Actual) count Expected Count 92.4 85.8 41.8 220 P-Value= 99 80 41 220 0.644418394 1 1 E G H +
customer preferences among companies)
Before answering the questions below, please follow this video guide to
complete computations in Excel necessary to answer the following questions.
As you work in Excel be sure to save all your work and clearly label your results.
4
c. Based on the given information and the expected counts you computed in the Excel sheet, are the
assumptions (or conditions) of chi-squared test for goodness of fit met?
No
because sample is not
random and each expected count is smaller
d. Based on your work in the Excel sheet, provide the value of p-value properly rounded to 4 decimal
places.
0.6444
e. At 0.04 significance level, based on the p-value of the chi-squared test, select the correct
conclusion.
Previous
✓than 5.
There is evidence that the customer preferences have changed after advertising campaign.
O There is not enough evidence that the customer preferences have changed after advertising
campaign.
expand button
Transcribed Image Text:customer preferences among companies) Before answering the questions below, please follow this video guide to complete computations in Excel necessary to answer the following questions. As you work in Excel be sure to save all your work and clearly label your results. 4 c. Based on the given information and the expected counts you computed in the Excel sheet, are the assumptions (or conditions) of chi-squared test for goodness of fit met? No because sample is not random and each expected count is smaller d. Based on your work in the Excel sheet, provide the value of p-value properly rounded to 4 decimal places. 0.6444 e. At 0.04 significance level, based on the p-value of the chi-squared test, select the correct conclusion. Previous ✓than 5. There is evidence that the customer preferences have changed after advertising campaign. O There is not enough evidence that the customer preferences have changed after advertising campaign.
Expert Solution
Check Mark
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
Text book image
MATLAB: An Introduction with Applications
Statistics
ISBN:9781119256830
Author:Amos Gilat
Publisher:John Wiley & Sons Inc
Text book image
Probability and Statistics for Engineering and th...
Statistics
ISBN:9781305251809
Author:Jay L. Devore
Publisher:Cengage Learning
Text book image
Statistics for The Behavioral Sciences (MindTap C...
Statistics
ISBN:9781305504912
Author:Frederick J Gravetter, Larry B. Wallnau
Publisher:Cengage Learning
Text book image
Elementary Statistics: Picturing the World (7th E...
Statistics
ISBN:9780134683416
Author:Ron Larson, Betsy Farber
Publisher:PEARSON
Text book image
The Basic Practice of Statistics
Statistics
ISBN:9781319042578
Author:David S. Moore, William I. Notz, Michael A. Fligner
Publisher:W. H. Freeman
Text book image
Introduction to the Practice of Statistics
Statistics
ISBN:9781319013387
Author:David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:W. H. Freeman