Company A has recently conducted aggressive advertising campaigns to maintain and possible increase its share of the market for fabric softener.
Its main competitor, company B, has 39%of the market, and a few other competitors account for the remaining 19%.
To determine whether the market shares changed after the advertising campaign, the marketing manager for company A solicited the preferences of a random sample 220 customers of fabric softener.
Of the 220 customers, 99 indicated a preference for company A's product, 80 preferred company B's product, and the remaining 41 preferred the products of one of the other competitors.
Can the analyst infer at 4% significance level that customer preferences have changed from their levels before the advertising campaigns were launched?
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