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Companies can have different motives for internationalization. They can be divided into active and passive motives on the one hand, and procurement-, sales- and efficiency- oriented motives on the other. Please name for each category one example for active and one for passive motives!

Companies can have different motives for internationalization. They can be divided into active and passive motives on the one hand, and procurement-, sales- and efficiency- oriented motives on the other. Please name for each category one example for active and one for passive motives!

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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International business
Assignment: Business Environment & Strategies Motives for internationalization Answer logically structured and preferably in bullet points Companies can have different motives for internationalization. They can be divided into active and passive motives on the one hand, and procurement-, sales- and efficiency- oriented motives on the other. Please name for each category one example for active and one for passive motives!
Transcribed Image Text:Assignment: Business Environment & Strategies Motives for internationalization Answer logically structured and preferably in bullet points Companies can have different motives for internationalization. They can be divided into active and passive motives on the one hand, and procurement-, sales- and efficiency- oriented motives on the other. Please name for each category one example for active and one for passive motives!
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