Coca Cola is one of the official sponsors of Coachella 2023 and plans to heavily advertise during the festival. How can you explain their willingness to advertise during Coachella based on your understanding of classical conditioning? More specifically, identify the unconditioned stimulus, unconditioned response, neutral stimulus, conditioned stimulus,and conditioned response in this situation using 5 words or less for each of them.   2. After the festival ends, Coca Cola plans to continue the heavy advertisement, but is aware that the Coachella effect would fade away. What classical conditioning term explains this (the behavior that happens when Coca Cola repeatedly advertises without the presence of the festival)?

Coca Cola is one of the official sponsors of Coachella 2023 and plans to heavily advertise during the festival. How can you explain their willingness to advertise during Coachella based on your understanding of classical conditioning? More specifically, identify the unconditioned stimulus, unconditioned response, neutral stimulus, conditioned stimulus,and conditioned response in this situation using 5 words or less for each of them.

2. After the festival ends, Coca Cola plans to continue the heavy advertisement, but is aware that the Coachella effect would fade away. What classical conditioning term explains this (the behavior that happens when Coca Cola repeatedly advertises without the presence of the festival)?