Choose the most accurate statement that explains why the International Marketer is interested in the data reported in the Balance of Payments (BoP):
Question 32 options:
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a)
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BoP data can help the International Marketer identify competitors' and consumers' locations.
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b)
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The capital account, over time, reflects country's solvency (Too much debt = insolvency)
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c)
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Steady loss of foreign exchange reserves may lead to trade restrictions such as exchange controls (e.g. restriction on purchases of foreign supplies).
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d)
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A firm's pricing policies and profit repatriation may be impacted by a country's BoP (e.g. restricted conversion of earning to Firm's domestic currency).
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e)
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BoP is an indicator of a country's economic health.
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f)
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All of the above statement provide an important information that will help International Marketer's decisions.
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Scope of marketing activities around the quality, quantity, color, design, packaging, sales, policy decisions, distribution channels, and development of a product or service.
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